EXPERTISE we Provided
Proposition Development, Brand Strategy, Visual Identity, Social Media Strategy, Multimedia Content Production, Web Design, Web Development
DELIVERABLES
Brand identity, Social media content, Hero showreel, Responsible website
Art By San B
LDN ― UK
Luxury influencer, artist, and Swarovski brand ambassador SanB partnered with Outliers to redefine his brand strategy and digital ecosystem. With a growing roster of celebrity collaborations and partnerships with luxury brands like Swarovski, Rolls Royce, Christies and Roberto Cavalli, SanB aimed to transition from being recognized solely as an artist to establishing himself as a luxury brand for discerning buyers. The goal was to elevate his positioning and align his personal brand with the prestige of his collaborations.
Outliers crafted a compelling value proposition and personal brand strategy tailored to the luxury market. We designed an elegant, luxury-focused visual identity and toolkit that reinforced his premium positioning. Additionally, we developed and produced engaging content and created a gallery-inspired website to showcase his work. This strategic overhaul positioned SanB as a sophisticated luxury influencer, amplifying his appeal to elite clientele and elevating his brand awareness within the high-end market.
