EXPERTISE we Provided
CX Design, Digital Strategy, UX & UI Design, Design System
DELIVERABLES
Dashboard, Reporting, CMS
Cambridge University
Global
Cambridge Assessment undertook a service design initiative to improve its Checkpoint assessments by addressing pain points and streamlining operations for students, teachers, and assessors. Using service blueprinting, journey mapping, and collaborative workshops, a future-state service map was developed to align the end-to-end experience with user needs and business goals, identifying over 200 process gaps and opportunities for improvement.
A redesigned reporting dashboard and feedback tool formed a core part of the solution. Built with role-specific data access and enhanced visualizations, the tool simplified result interpretation and improved usability for exam officers, teachers, and parents. Rigorous testing and prototyping ensured a scalable, user-centric design that made assessment tracking and decision-making more efficient and accessible across global schools.
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Our work ranges from AI-powered products and immersive digital experiences to brand identity toolkits, content strategies, and multimedia production. Explore our projects to see how we have helped our clients realise their ambitions
