Crown Events UK—backed by some of the country’s largest music influencers—needed to reinvent its image in a crowded luxury-events market. The existing brand felt dated and the booking journey relied on manual outreach. Our challenge was to craft a digital-first identity that preserved exclusivity, clarified value for high-net-worth clients, and integrated seamlessly with the team’s sales and marketing workflows.
Outliers executed a full-stack transformation: a contemporary visual identity, a mobile-optimised website, a cohesive social-content playbook, and automated CRM workflows that nurture leads from first click to signed contract. Within 48 hours of launch, Crown Events’ social followers surged 72 % and average project value jumped 25 %. The streamlined sales funnel now delivers sustained growth and cements the brand’s position among the UK’s premier luxury-events providers.