HealthspanMD partnered with Outliers to create an interactive lead magnet aimed at increasing patient intake. Through a strategic funnel analysis, we identified an opportunity to combine OpenAI technology with HealthspanMD's proprietary health philosophy framework. This resulted in a unique tool that provided potential patients with upfront value by calculating their expected lifespan based on a personalized lifestyle survey. The goal was to enhance engagement, build trust, and drive leads.
Outliers developed a comprehensive funnel strategy and launched a high-impact campaign that included an OpenAI-powered survey and results tool for a personalised user experience. By incorporating conversational UI, we enhanced engagement and showcased HealthspanMD's approachable brand personality. To further strengthen the campaign, we created dynamic content, including customer video testimonials and a compelling video sales letter, which together amplified the brand’s credibility and boosted patient inquiries.