EXPERTISE we Provided
Brand Strategy, Manufacturing, Brand Identity, Packaging Design, Go-to-market Strategy
DELIVERABLES
Brand identity, Packaging, Drink formulation, Strategic marketing vision
Kreative Drink
LDN ― UK
Outliers partnered with world-renowned music producer Steel Banglez to bring his vision of a functional beverage for the new generation of creatives to life. This greenfield project encompassed every stage of development, from brand strategy and drink formulation to packaging design and marketing strategy. The goal was to create a beverage brand that inspired a sense of identity and purpose for those who identify as a creative.
Outliers developed a comprehensive brand strategy, bold visual identity, and innovative product packaging to captivate the creative demographic. We managed drink formulation, manufacturing, and pilot testing, incorporating insights from focus groups to ensure product-market fit. To lay the groundwork for an eventual launch, we implemented an integrated go-to-market strategy, combining user generated content creation, influencer marketing, and community-building initiatives.
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Our work ranges from AI-powered products and immersive digital experiences to brand identity toolkits, content strategies, and multimedia production. Explore our projects to see how we have helped our clients realise their ambitions
